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26.3M+reach
Travel · Luxury
Affluent luxury travelers
Affluent travelers 30–54 with high household income who frequently travel for business and leisure. Strong affinity for luxury lifestyle content: fine dining, premium travel, high-end retail. Active or likely hotel loyalty program members, interested in destination travel, resort experiences, and premium hospitality content.
52% MaleAge 35–54
149.5M+reach
Family · Snacks
Busy parents & Lunchbox moms
Busy parents 30–44 with two or more school-age kids (K–8), suburban US, household income $50K–$150K. Prioritize convenience, portability, and no-mess packaging when buying snack multipacks for lunches and after-school snacks. Play casual and puzzle mobile games during short downtime: pickup lines, commutes, sports practice.
100% FemaleAge 35–44
7.3M+reach
Careers · Training
Career-minded young adults
Young adults 18–24, high school graduates or current students not on a 4-year degree path, interested in structured, discipline-oriented career and training paths. Recreational interests span athletics, team sports, fitness, running, hiking, martial arts, and bodybuilding. Motivated by career planning that aligns with an active, disciplined lifestyle.
65% MaleAge 18–24
35.4M+reach
Gaming · Mobile
High-value casual mobile gamers
Casual mobile gamers 45+, primarily female, with a strong affinity for match, spin, and puzzle-style formats. High in-app-purchase propensity and free-to-play spender behavior make them a proven, high-converting audience for rewarded in-game placements. Interested in casual entertainment and rewards-style mobile gaming content.
100% FemaleAge 55+
28.9M+reach
QSR · Chicken
Proven chicken QSR spenders
Built from credit card purchase data: US adults 18-64 who spent $50+ on chicken QSR brands (KFC, Popeyes, Chick-fil-A, Bojangles, Wingstop) over the last 30 days - ideal for localized drive-to-store, frequency-building, and loyalty app download campaigns.
53% MaleAge 25–34
8.4M+reach
Wellness · Productivity
Cold & Flu relief seekers
Adults 25–54 with demanding work and family schedules who continue daily routines through cold and flu season and treat symptoms with OTC remedies rather than taking time off. Regular purchasers of multi-symptom cold and flu products and nasal decongestants, typically buying at the first sign of congestion, cough, fever, or aches. Heavy consumers of OLV, broadcast TV, and social media, with consistent engagement across strategy, family, RPG, and fitness mobile games.
58% MaleAge 35–44
353K+reach
Lifestyle · College
College student gamers & Lifestyle enthusiasts
Current college and university students 18–22, living in dorms or off-campus housing across the US. Budget-conscious, actively consuming dorm decor, college lifestyle, and campus-living content. Heavy mobile gaming engagement, particularly educational titles, as a core part of their campus and student lifestyle.
52% MaleAge 18–24
14.7M+reach
Gaming · Esports
Competitive gamers
Console and PC players 18–34 who compete in latency-sensitive titles (shooters, MOBAs, battle royale) and follow major esports scenes. Ping-aware, gaming-first households with strong affinity for low-latency broadband and gaming hardware.
82% MaleAge 25–34
6.1M+reach
Wellness · CPG
Dental health shoppers
US adults 25–54 who frequently purchase premium oral care products, including specialized toothpaste, whitening treatments, electric toothbrushes, and dental accessories. Middle-to-upper-income consumers with strong ingredient awareness.
55% FemaleAge 35–44
15.1M+reach
Wellness · Oral Care
Denture wearers
Denture wearers 45+ who don’t believe they need adhesive. Casual to mid-core mobile gamers (puzzle, word, match) with a strong interest in oral health and dental care. High-value audience for busting the "I don’t need it" assumption around everyday confidence in eating and socializing.
58% FemaleAge 55+
27.2M+reach
CPG · Meat & Protein
Devoted meat lovers
Adults 25–54 who identify as meat eaters and protein enthusiasts, with strong interest in grilling, BBQ, steakhouses, and keto or carnivore diets. Buy dried meat snacks, sausages, ham, and other refrigerated and frozen meats, actively avoiding vegetarian, vegan, and plant-based products. 27.2M+ US mobile reach.
61% MaleAge 35–44
7.7M+reach
CPG · Beverage
Energy & Enhanced water shoppers
Younger consumers 21–34, skewing male with broad appeal, who buy energy drinks and enhanced/flavored water and shop regularly at Target, Kroger, Walmart, and Amazon. Casual to core mobile gamers with strong affinity for irreverent, non-traditional brand identities.
100% MaleAge 25–34
23.8M+reach
Automotive · EV
EV-curious car shoppers
Individuals aged 25–49 with household income $75K+ actively researching or considering an electric vehicle purchase. Early tech adopters with a strong sustainability focus, best suited for EV consideration campaigns. 23.8M+ US mobile reach.
60% MaleAge 35–44
54.9M+reach
Travel · Family
Family vacation planners
US adults 25–54, primary household decision-makers and parents with kids under 18. Active planners of family leisure: theme parks, resort vacations, water parks, and live entertainment. Value-conscious but willing to spend on memorable experiences.
52% FemaleAge 35–44
28.6M+reach
Automotive · Family
Family vehicle shoppers
Parents aged 30–49 with household income $65K+ actively shopping for family-sized vehicles like minivans and 3-row SUVs. Safety-focused, in-market for new or used vehicles, with young children in the household and frequent vehicle dealer visits. 28.6M+ US mobile reach.
52% MaleAge 35–44
51.2M+reach
Gaming · Fantasy Sports
Fantasy sports & Gaming enthusiasts
Fantasy sports and gaming enthusiasts aged 18–34 with strong interest in NFL, basketball, and lesser-known fantasy sports leagues. Engaged with sports video games (Madden NFL, Wii Sports) and RPG/multiplayer titles like Final Fantasy. Skews male (~73%), 51.2M+ US mobile reach.
73% MaleAge 25–34
10.3M+reach
QSR · Sports
Game day pizza fans
US adults 25-44, male-skewing, with strong NFL/college football fandom - tailgating, sports bars, game-day pizza runs. Co-ed watch parties too. 10.3M+ mobile reach. Ideal for awareness, take-out, and drive-to-store pizza QSR campaigns.
73% MaleAge 25–44
25.9M+reach
QSR · Sports
Game day wing fans
US adults 21-44, moderately male-skewing, with strong NFL/college football fandom - tailgating, sports bars, game-day wing runs. Wings are the #1 game-day food. Ideal for awareness, delivery, and drive-to-store campaigns. 25.9M+ US mobile reach.
68% MaleAge 25–44
5.7M+reach
Travel · Gen Z
Gen Z social adventure travelers
Gen Z travelers 18–27, budget-conscious but eager to invest in unique, shareable travel experiences, particularly all-inclusive resorts in Caribbean and tropical destinations. Highly active on social and video platforms, drawing travel inspiration from trending content. Heavy mobile gaming users favoring adventure and casual genres with rewarded and social formats.
51% FemaleAge 18–24
687K+reach
Family · Nutrition
Health-conscious back-to-school moms
Mothers 28–45 with school-age kids who prioritize healthy eating, clean-label groceries, and nutrition-focused parenting. Heightened back-to-school shopping intent (school supplies, lunchbox planning, after-school activities) in the weeks before the school year starts. 687K+ US mobile reach.
100% FemaleAge 35–44
57.6M+reach
Fitness · Nutrition
High-protein fitness shoppers
Adults 22–40 with strong fitness and clean-eating affinity: gym memberships, macro tracking, and meal prep built around lean protein like chicken breast and tenders. 57.6M+ US mobile reach.
57% MaleAge 25–34
5.9M+reach
Food & Drink
Home cooking & Food enthusiasts
Home cooks and food enthusiasts 25–54 with middle-to-upper household income, broad US reach. Actively seek recipes, cooking tips, and kitchen product recommendations, spanning world cuisines, desserts, and healthy cooking. Engaged with mobile gaming as an extension of their food-content readership.
53% FemaleAge 35–44
3M+reach
Home & Garden
Home design & Organizing enthusiasts
Homeowners and renters 25–54 with middle-to-upper household income, urban/suburban skew. Active consumers of interior design, home organization, and DIY content, spanning home accessories, smart home, kitchen/dining furniture, and interior decorating. Engaged with mobile gaming as an extension of their home-content readership.
63% FemaleAge 35–44
19.1M+reach
Seasonal · Holiday Shopping
Last-minute holiday meal shoppers
Adults 25–54 with last-minute, urgency-driven grocery shopping behavior in the two weeks before Thanksgiving and Christmas. Heavy use of same-day delivery and click-and-collect, searching "turkey near me" and late-night grocery hours. 19.1M+ US mobile reach.
55% FemaleAge 35–44
197K+reach
Careers · Leadership
Leadership-track college students
College students and recent graduates 18–24 actively involved in leadership roles: student government, team captaincies, and campus organizations. Focused on leadership development and structured career training programs to enhance professional growth. Located across US college towns and urban areas with strong educational institutions.
51% FemaleAge 18–24
2M+reach
Travel · Leisure
Leisure travel planners
Leisure travelers 25–54 actively researching and planning trips to major US city destinations. Strong interest in urban travel, entertainment, culture, and vacation content. Located in key domestic markets (New York, Chicago, Atlanta) plus international feeder markets (UK, Canada, Australia, Mexico), engaged with urban exploration, hiking, and adventure travel content.
55% FemaleAge 35–44
17.6M+reach
Family · Toys
Millennial parents shopping for toys
Millennial parents 25–44 with kids under 10 who buy toys around birthdays, holidays, and back-to-school. Nostalgic for classic brands like Barbie and Hot Wheels, and drawn to educational and screen-free play. 17.6M+ US mobile reach.
60% FemaleAge 35–44
22.6M+reach
Entertainment · Movies
Movie fans
Adults 18–44 who are frequent moviegoers and cinephiles who follow trailers, opening-weekend box office, and franchise entertainment, with strong streaming and merchandise crossover. 22.6M+ US mobile reach.
53% MaleAge 25–34
3.9M+reach
Tech · Family
Multi-device families
Tech-forward households 25–44 with kids, running multiple connected devices at once: streaming, gaming, and video calling simultaneously. Heavy CTV/OTT stackers with strong affinity for high-bandwidth home broadband.
52% FemaleAge 35–44
171.9M+reach
CPG · Snacks
Multi-occasion snackers
Young adults 18–34, students and early-career professionals without kids, in urban and dense-suburban US areas with individual income $35K–$75K. Snack reactively throughout the day: commutes, work breaks, gym, social occasions, late nights. Heavy mobile gaming users, discovery-driven and highly responsive to novelty, limited editions, and social/video-led trends.
61% MaleAge 25–34
30.7M+reach
Family · Baby Care
New parents
Parents and caregivers of infants 0–12 months, primarily 25–40 with a Gen Z tail down to 18. Middle-to-upper income, urban/suburban skew, heavy researchers of parenting and baby-care content. Strong interest in sleep training, sensitive-skin products, and subscription/auto-reorder shopping for baby essentials.
59% FemaleAge 25–34
2.1M+reach
Family · Parenting
Parents & Family content readers
Parents and caregivers 25–44 with middle-to-upper household income, urban/suburban skew. Actively engaged with parenting and family content: baby products, family activities, and child development. Consume family-oriented and educational mobile games, alongside their parenting-content reading.
64% FemaleAge 25–34
549K+reach
Careers · Skills Training
Part-time skills & Career trainees
Adults 18–34, currently employed or in school, seeking flexible part-time training to build new skills alongside existing commitments. Strong interest in vocational training, adult education, and workshops that support career development, alongside community-service content. Distributed nationwide across urban and suburban areas.
52% FemaleAge 25–34
13.9M+reach
QSR · Pizza
Proven pizza QSR spenders
Built from credit card purchase data: US adults 18-64 who spent $50+ on pizza QSR brands (Domino’s, Pizza Hut, Papa John’s, Little Caesars, CPK, Papa Murphy’s) - ideal for localized drive-to-store, frequency-building, and loyalty app download campaigns.
56% MaleAge 25–34
111.3M+reach
Gaming · Trading Cards
Pokémon & Trading card enthusiasts
Passionate Pokémon and trading card enthusiasts aged 18–44 who engage deeply with Pokémon cards, lore, and video games, particularly RPG and adventure genres on mobile. Collecting extends beyond cards to comic books and other collectibles. Skews male (~64%), 111.3M+ US mobile reach.
64% MaleAge 18–24
4.8M+reach
Careers · Vocational
Skilled trades job seekers
Adults 18–54 in Northern Virginia interested in skilled trade programs: HVAC, welding, commercial truck driving (CDL), EPA Section 608, data center workforce readiness, and fiber optics. 65.8% male-skewing, 4.8M+ US mobile reach.
66% MaleAge 35–44
70.8M+reach
Interest · Sports
Sports fans
Sports fans aged 18–49 with household income $50K+ who regularly watch, follow, or attend professional and college sports across football, basketball, soccer, and motorsports. Strong engagement with fantasy sports and college athletics, ideal for broad brand awareness and consideration campaigns. 70.8M+ US mobile reach.
60% MaleAge 25–44
3.7M+reach
Interest · Outdoor
Sports & Outdoor fans
Blue-collar men 18–44 with interests in hunting, fishing, trucks, motorsports, and major sports leagues. Working-to-middle-class households with strong purchase affinity for meat snacks, dried meats, and protein products.
100% MaleAge 25–34
1.2M+reach
Entertainment · Streaming
Streaming & Esports superfans
Cord-cutters 18–44 who rely entirely on home broadband for entertainment: heavy 4K streamers across multiple SVOD/AVOD platforms who are also avid esports viewers and livestreamers. High-throughput households with strong affinity for reliable, no-cap broadband.
67% MaleAge 25–34
18.2M+reach
Automotive · Tech
Tech-forward vehicle shoppers
Gen X-core (35-54) US vehicle buyers, ~65% male, HHI $100K+ ($150K+ sub-tier), researching EVs, plug-in hybrids & premium tech trims. Ideal for driving traffic to car brand sites for research & test-drives. 18.2M+ mobile reach.
65% MaleAge 25–54
10M+reach
Family · Baby Care
Parents of toddlers
Parents and caregivers of toddlers 1–3 years transitioning from newborn to mobile-toddler products. Middle-to-upper income, urban/suburban skew, value-conscious and loyal to larger-pack purchases once satisfied. Strong engagement with toddler activities and character-driven content like Bluey and Peppa Pig.
58% FemaleAge 25–34
90.5M+reach
Gaming · Mobile
Young male arcade gamers
Young male mobile gamers 18–34 with a strong preference for fast-paced arcade and action-style games. Above-average spending behavior with high in-app-purchase propensity makes them a valuable audience for driving installs of high-engagement arcade titles. Interests span arcade, action, strategy, trivia, and role-playing genres, with competitive, reflex-driven gameplay.
100% MaleAge 25–34
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