Visa brought Milano Cortina into the game with
a memory challenge.
Visa ran a Branded Takeover across Europe that shifted from video to a playable memory game. Players matched three pairs of Milano Cortina characters, completed the challenge, and claimed their in-game reward.
Media Benchmarks
95.4%
Avg. VTR
2-4%
Avg. CTR
93%
Viewability
37s
Avg. attention
Network-wide averages across Monetizr's in-game campaigns, not specific to any single brand's results.
Campaign previews
1Brand appears in the main menu
2Rewarded 6-30 sec video
3Playable experience
4Branded reward
Curious how your brand may look in the game?
Use the video or logo you already have. Preview your brand inside a rewarded gameplay moment in three clicks.