Secret used gameplay to make the
product story interactive.
Secret used a Branded Event in the US casual mobile space, a short video wrapped around a simple memory style playable that was product centric. The player would go through the branded missions, play the playable and then claim an in-game reward.
Media Benchmarks
95.4%
Avg. VTR
2-4%
Avg. CTR
93%
Viewability
37s
Avg. attention
Network-wide averages across Monetizr's in-game campaigns, not specific to any single brand's results.
Campaign previews
1Brand appears in the main menu
2List of branded missions
3Playable experience
4Branded reward
Curious how your brand may look in the game?
Use the video or logo you already have. Preview your brand inside a rewarded gameplay moment in three clicks.