Chupa Chups turned flavor discovery
into a mini-game.
Chupa Chups ran a Branded Takeover to promote its sour range within casual mobile games. The player would watch the product video, match three flavour pairs in a branded mini-game and then return to play to claim their reward.
Media Benchmarks
95.4%
Avg. VTR
2-4%
Avg. CTR
93%
Viewability
37s
Avg. attention
Network-wide averages across Monetizr's in-game campaigns, not specific to any single brand's results.
Campaign previews
1Brand appears in the main menu
2Rewarded 6-30 sec video
3Playable experience
4Branded reward
Curious how your brand may look in the game?
Use the video or logo you already have. Preview your brand inside a rewarded gameplay moment in three clicks.