AXE turned the reward moment into
a product showcase.
AXE ran a Branded Takeover to introduce its body spray range into casual mobile games. The player would opt in to watch the product video, see the various AXE variants in the creative and then return to the game to claim their reward.
Media Benchmarks
95.4%
Avg. VTR
2-4%
Avg. CTR
93%
Viewability
37s
Avg. attention
Network-wide averages across Monetizr's in-game campaigns, not specific to any single brand's results.
Campaign previews
1Brand appears in the main menu
2Rewarded 6-30 sec video
3Branded reward
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